2014 was a landmark year for the growth of social media campaigns. But, this year will definitely take the cake with more than 3.1 billion active internet users using 2.078 billion active social media accounts and 3.649 billion mobile users using 1.685 billion active mobile social media accounts. Therefore, with the crazy hype surrounding social media, it seems to be the best tool a business can utilise to build long-term loyalty with customers, increase customer engagement and boost brand awareness. However, if you aren’t careful, your social media campaign can quickly turn into a costly waste of time and effort. That’s why today; we will be sharing a few tips on how to create an effective social media campaign.
Assemble a Social Media Team
Social media is all about being consistent, posting content regularly, and building an emotional connection with customers. Therefore, prior to creating a social media campaign, it is imperative you establish a social community management team with members who can take responsibility for long-term campaigns and carrying out day to day tasks and updates.
However, make sure the team you assemble has the required skill set to boost your social media campaign efforts. For example, the people on your team should know about the basics of writing and photo editing and should have a little knowledge regarding technologies and the latest tools and software in order to respond to consumers in real-time and track progress.
Conduct a Social Media Audit
Before creating a social media campaign, it is vital for you to assess your current social media efforts, campaigns and use in order to determine how it is working for you. This is because if you social media pages are unable to drive traffic to your website and you haven’t exactly been able to build relationships with customers, it will get difficult for them to participate in your campaigns.
This is what makes it imperative for businesses to conduct a social media audit in order to determine how your social media efforts matches up to your competitors and which social media sites your target market uses. After you have conducted an audit, you will have a clearer picture on what improvements can be made to your existing social accounts.
Choose the Right Platforms
So, now that you have finally assembled a team and conducted a social media audit, it’s time for you to plan your campaign. Analyse similar social media campaigns to determine which will work best and generate buzz. However, it is important that you choose the right platform. Regardless of what you hear, keep in mind there is no perfect social media platform to use.
This is because what might work for others, may not exactly work well for you. Therefore, take the time to discover where your audience hangs out online and once you have the right mix of platforms; your campaign will have a better chance at succeeding.
Create a Content Calendar
Last, but not the least, to make sure your social media pages attract consumers it is imperative for you to come up with engaging content on a daily basis. In order to do so, consider creating a weekly-content calendar that helps you understand what to post about and when.
So, now that you are familiar with the above mentioned tips, creating an effective social media campaign won’t be a problem.