PPC Management Services for Business

Google Ads

Attract your ideal customers. Targeted Google Ads campaigns that convert

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Conquer Leads with Powerful Google Ads services

What are Google Ads management Services?

Frustrated by missing out on ideal customers searching for your business?

Google Ads can put you front-and-centre, but managing it effectively takes time and expertise.

That’s where the Google Ads management providers shine!

We’re your Google Ads gurus, crafting targeted campaigns with high-impact ad copy.

We’ll research the perfect keywords to ensure your ads appear when people search for what you offer.

Plus, we’ll constantly monitor and optimise for maximum return on investment (ROI).

Let us turn Google Ads into your lead generation powerhouse!

The benefits of Google Ads

  • Reach more qualified leads: Target the right audience with laser precision, putting your business in front of people actively searching for what you offer.
  • Boost brand awareness: Get your name out there and build brand recognition among potential customers.
  • Drive targeted website traffic: Attract high-quality visitors who are more likely to convert into paying customers.
  • Maximize your budget: We’ll meticulously manage your ad spend to ensure you get the most bang for your buck.
  • Measurable results: Track your campaign’s performance in real-time and see the tangible impact on your business.

PPC management services

What PPC services do we offer?

Our expert team specialises in managing ads across leading platforms like Google Ads, Meta Ads (formerly Facebook Ads), Instagram Ads, and LinkedIn Ads.

We’ll tailor campaigns to your specific goals, whether it’s boosting website traffic, generating leads, or increasing brand awareness.

We handle everything from in-depth keyword research and audience targeting to crafting compelling ad copy and landing pages.

Plus, we’ll meticulously monitor and optimise your campaigns to ensure you get the most out of your advertising budget.

Get the Most Out of Google Ads with Expert Help

Why your Business needs Google Ads management?

  • Laser-Targeted Reach: Our experts ensure your ads reach the right audience at the right time. We target users actively searching for what you offer, maximising your chances of converting clicks into customers.
  • Data-Driven Optimisation: We don’t just set it and forget it. We constantly monitor and optimise your campaigns based on real-time data. This ensures you’re getting the most out of your budget and maximizing your return on investment (ROI).
  • Expertise & Efficiency: Managing Google Ads effectively takes time and specialised knowledge. Our team stays up-to-date on the latest trends and algorithms, freeing you to focus on running your business.

The power of Google Ads

Reach customers wherever they are

Gone are the days of hoping your website gets discovered only organically.

Google Ads puts your business right at the fingertips of people actively searching for your products or services.

By targeting relevant keywords and demographics, you can ensure your ads are seen by the customers who matter most, driving high-quality traffic to your website.

Track, learn, and optimise for ROI

Unlike traditional advertising methods, Google Ads offers a wealth of data and insights.

You can track clicks, conversions, and other key metrics to see exactly how your campaigns are performing.

This allows us to constantly analyse the data and fine-tune your campaigns to maximise your return on investment (ROI). 

We can identify what’s working well and adjust what’s not, ensuring your ad spend is delivering the best possible results.

4 Stay in full control of your budget

With Google Ads, you’re never in the dark about your advertising costs.

You set your daily or monthly budget upfront, giving you complete control over how much you spend.

Plus, Google Ads offers a variety of bidding strategies, allowing you to tailor your spending to your specific marketing goals.

Whether you want to prioritise website traffic, lead generation, or conversions, you can choose the approach that best aligns with your business objectives.


PPC stands for Pay-Per-Click.

It’s an advertising model where you only pay when someone clicks on your ad, making it a great way to target potential customers already interested in what you offer.

Google Ads is a leading platform for PPC advertising, but it’s not the only option.

Here are some other popular examples of PPC:

  • Social Media Ads: Platforms like Facebook, Instagram, and LinkedIn allow you to target users based on demographics, interests, and online behaviour. You only pay when someone clicks on your ad to learn more about your business or offering.
  • Search Engine Marketing (SEM): Beyond Google Ads, other search engines like Bing and Yahoo also offer PPC advertising options. This allows you to reach users searching for specific keywords on those platforms.
  • Display Advertising: This involves placing banner ads on websites or mobile apps relevant to your target audience. You pay each time someone clicks on your banner ad and gets directed to your landing page.
  • Retargeting Ads: These ads follow users who have previously interacted with your website or app. For example, if someone browses your product catalogue but doesn’t make a purchase, you can use retargeting ads to remind them about your offerings and potentially entice them to convert.

No matter the platform, the core principle of PPC remains the same: you only pay when someone shows genuine interest in your product or service by clicking on your ad. This makes PPC a cost-effective way to reach a targeted audience and drive valuable traffic to your website.

The cost of Google Ads depends on several factors, including your industry, target audience, keywords you choose, and budget you set.

Generally, you pay each time someone clicks on your ad (called cost-per-click or CPC).

The more competitive your industry and keywords, the higher the CPC might be.

The good news is you can set a daily or monthly budget to ensure you never spend more than you’re comfortable with.

Google Ads is an online advertising platform that allows businesses to display targeted ads across Google Search results, websites, and mobile apps.

You create campaigns with specific goals, like driving website traffic, generating leads, or increasing brand awareness.

You then choose relevant keywords and demographics to ensure your ads reach the right audience.

Google Ads is a powerful tool for businesses of all sizes.

It allows you to reach a highly targeted audience actively searching for what you offer.

This can lead to increased website traffic, more leads, and ultimately, more sales.

Plus, with Google Ads, you can track your results and see exactly how your campaigns are performing, allowing you to optimise your spending for maximum return on investment (ROI).

The cost of Google Ads management varies depending on the agency’s experience, the complexity of your campaign, and the level of service you require. 

Some agencies charge a percentage of your ad spend, while others offer fixed monthly fees.

In Australia, the cost of Google Ads management typically ranges from $500 to $10,000 per month depending on the factors mentioned above.

Here’s a breakdown to give you a better idea:

  • Freelance/Start-up Agencies: $500 – $2,000 per month. This might be suitable for smaller campaigns or businesses with a limited budget.
  • Established Agencies: $2,000 – $5,000 per month. These agencies typically offer more experience and a wider range of services.
  • Large Agencies/Enterprise-Level Services: $5,000+ per month. These agencies cater to complex campaigns and often come with dedicated account teams.

When considering the cost, remember it’s an investment. A skilled Google Ads manager can help you achieve a higher return on ad spend (ROI) by optimising your campaigns and targeting the right audience.

This can lead to more website traffic, leads, and sales, ultimately saving you money in the long run.

PPC management services involve partnering with a team of experts to handle the creation, monitoring, and optimisation of your PPC Ads campaigns.

These experts take care of everything from in-depth keyword research and audience targeting to crafting compelling ad copy and landing pages.

They’ll also meticulously monitor your campaigns, analysing data and adjusting strategies to ensure you get the most out of your advertising budget.

While PPC doesn’t directly impact your organic search ranking (SEO), it can work hand-in-hand with SEO to improve your overall online presence. Here’s how:

  • Increased Brand Awareness: Seeing your ads displayed prominently can increase brand awareness, potentially leading people to click on your organic search results as well.
  • Keyword Insights: PPC data can reveal valuable insights into high-performing keywords. You can then use this information to optimise your website content for those keywords, potentially improving your organic ranking.

Here are a few ways to boost your PPC profitability:

  • Target the Right Audience: Ensure your ads are reaching the people most likely to convert into paying customers.
  • Optimise Your Landing Pages: Landing pages should be clear, concise, and compelling, encouraging visitors to act.
  • Track and Analyse Data: Regularly monitor your campaign performance and make data-driven adjustments to improve click-through rates (CTR) and conversions.
  • Test Different Ad Variations: Experiment with different ad copy, headlines, and visuals to see what resonates best with your audience.

Unfortunately, there’s no single “success rate” for Google Ads.

It depends on your industry, campaign goals, budget, and management strategies.

However, a well-managed Google Ads campaign can see significant improvements in website traffic, leads, and sales.

Absolutely! Google Ads is a fantastic tool for small businesses.

It allows you to compete with larger companies by targeting a highly specific audience actively searching for your products or services.

With a smaller budget, you can still achieve significant results by focusing on relevant keywords and optimising your campaigns for maximum impact.

Google Ads offers a robust suite of analytics tools to track and measure campaign performance. Key metrics to monitor include:

  • Impressions: The number of times your ads were displayed across search results pages.
  • Clicks: The number of times users clicked on your ads.
  • Click-Through Rate (CTR): The percentage of people who saw your ad and clicked on it (clicks divided by impressions).
  • Conversions: The number of desired actions taken by users after clicking your ad, such as making a purchase, signing up for a newsletter, or downloading a white paper.
  • Cost-per-Click (CPC): The average amount you pay each time someone clicks on your ad.
  • Return on Ad Spend (ROAS): A key metric that measures the revenue generated from your ad spend.

By regularly monitoring these metrics, you can see how your campaigns are performing and make adjustments to improve their effectiveness.

Google Ads uses a bidding system to determine which ads are displayed and in what position. You set a maximum amount you’re willing to pay for each click (CPC) on your ad. There are various bidding strategies available, each with its own advantages:

  • Manual Bidding: You set a specific maximum CPC for each keyword.
  • Automated Bidding: Google Ads automatically adjusts your bids based on your campaign goals and budget.
  • Target CPA: You set a target cost per acquisition (CPA), and Google Ads automatically adjusts bids to acquire customers at that cost.

Choosing the right bidding strategy depends on your specific goals and budget.

Google Ads offers a variety of ad formats to suit different campaign goals:

  • Search Network Ads: These text-based ads appear on Google Search results pages when users search for specific keywords.
  • Display Network Ads: These visual ads (images, banners) are displayed on websites and mobile apps across the Google Display Network.
  • Shopping Ads: These product-focused ads showcase images, titles, and prices of your products directly on Google Search results pages and other partner websites.
  • Video Ads: These video ads can be displayed on YouTube and other partner websites.
  • App Ads: These ads promote your mobile app and encourage users to download it.

By using different ad formats, you can tailor your message to fit the specific platform and user intent.

A landing page is a web page specifically designed for your Google Ads campaigns. Unlike your main website, landing pages are focused on a single offer or conversion goal.

Here’s why landing pages are crucial:

  • Increased Relevancy:Landing pages can be tailored specifically to match the message in your ad, providing a seamless user experience.
  • Improved Conversion Rates:Clear calls to action and a focused message on landing pages can significantly increase the chances of visitors taking the desired action (conversion).
  • Better Tracking:By directing users to dedicated landing pages, you can easily track conversion rates and measure the effectiveness of your campaigns.

While technically you can run Google Ads without a dedicated landing page, it’s strongly discouraged for several reasons:

  • Lower Conversion Rates: Landing pages provide a focused experience tailored to your ad message. Without a landing page, users might land on a generic page on your website that doesn’t directly address what they clicked on in the ad. This confusion can lead to higher bounce rates (people leaving your website immediately) and lower conversion rates (people taking the desired action, like buying a product).
  • Reduced Relevance: Google Ads prioritises relevant user experiences. Landing pages that directly correspond to your ad copy demonstrate stronger relevance. This can potentially improve your ad rank and cost-per-click (CPC).
  • Tracking Difficulties: Landing pages allow you to set up conversion tracking to measure the effectiveness of your campaigns. Without a dedicated landing page, tracking conversions becomes more complex and less accurate.

Unfortunately, there’s no foolproof way to completely prevent competitors from clicking your ads. However, there are a few strategies to minimise the risk:

  • IP Exclusion: If you suspect specific competitor IP addresses are clicking your ads, you can exclude them from seeing your campaigns.
  • Refine Targeting: Ensure your targeting options are precise to reach the right audience and minimise irrelevant clicks.
  • Track Click Fraud: Google Ads has built-in click fraud detection systems. If you suspect unusual click patterns, you can report them to Google for investigation.

Focusing on attracting genuine leads and optimising your campaigns for conversions will yield better results in the long run.

Let us take the reins

Turn PPC advertising into a powerful growth engine for your business