Your Search Engine Optimisation Expert in Brisbane

SEO audit

Unlock higher rankings & attract more customers with our in-depth SEO analysis. We identify website weaknesses and craft a plan for success.

Your Website's Roadmap to Search Engine Success

Unveiling the Power of SEO Analysis for Your Business

What is the SEO audit?

Ever wonder why your website isn’t at the top of search results?

An SEO audit is like a checkup for your website, uncovering areas that might be holding you back in search engines.

It analyses everything from website speed and mobile friendliness to content quality and keyword usage.

What are the benefits of SEO Analysis for business?

  • Uncover Hidden Issues: Identify technical problems like slow loading times, broken links, and mobile issues hindering website performance. Fix them for a smoother user experience and a better signal to search engines.
  • Gain Data-Driven Insights: Get a clear picture of your current website performance, including keyword usage, content effectiveness, and backlinks. This empowers you to make informed decisions for future optimisation efforts.
  • Build a Strong Foundation: Consider an SEO audit as the groundwork for future success. Focus resources on the right strategies to improve search engine ranking in the long run.

Unveil Your Website's Hidden Potential

What does SEO analysis include?

  • Competitive Edge: We compare your website’s key SEO metrics against your competitors, giving you a clear picture of where you stand.
  • Actionable Insights: We analyse data from Google Search Console to identify areas for improvement and track your website’s performance over time.
  • Keyword Clarity: We conduct thorough keyword research to understand which terms your target audience is searching for and how you compare to competitors.
  • Performance Breakdown: We analyse your top-performing pages and identify opportunities to optimise them further.
  • Offsite Advantage: We delve into your off-page SEO, including backlinks, to understand your website’s online reputation and authority.
  • Onsite Optimisation: We analyse your website’s on-page elements, like content and structure, to identify areas for improvement.
  • Hidden Gems: We uncover “sweet spot” opportunities – keywords with high search volume and low competition – to maximise your reach.
  • Featured Snippet Focus: We analyse your potential for featured snippets in search results, boosting your website’s visibility.
  • Year-over-Year Analysis: We track your website’s performance over time, allowing you to measure the success of your SEO efforts

Get Found Organically & Grow

Why SEO is so important for business?

  • Free, Organic Traffic: Unlike paid advertising, SEO helps you attract qualified leads who are actively searching for your products or services, driving traffic to your website without ongoing costs.
  • Long-Term Visibility: SEO is an investment that keeps paying off. By optimising your website for relevant searches, you gain long-lasting visibility, ensuring your business stays top-of-mind for potential customers.
  • Credibility & Trust: High search engine rankings signal authority and trust in your industry. This can give you a significant edge over competitors, influencing buying decisions.
  • Targeted Audience: SEO allows you to target specific keywords relevant to your ideal customers. This ensures you’re attracting the right audience who are most likely to convert into paying customers.

Types of SEO Audit

On-Page SEO Audit

Think of this as examining the content and structure of your website.

We’ll analyse key elements like titles, descriptions, and content for clarity and relevance to your target audience.

We’ll also identify areas for improvement, such as missing information, duplicate content, or keyword stuffing.

Technical SEO Audit

This audit goes behind the scenes, ensuring search engines can easily access and understand your website.

We’ll check for technical issues like crawling errors, slow loading times, or mobile-friendliness problems.

Addressing these issues ensures a smooth user experience and improves your website’s search engine ranking.

Off-Page SEO Audit

This audit looks beyond your website, analysing your online reputation and how others perceive you.

We’ll examine your backlinks (links from other websites to yours) to understand your website’s authority and trustworthiness.

This audit provides insights into your competitor’s strategies and helps you develop a plan to build high-quality backlinks.

FAQ

Imagine you have a shop on a bustling street.

SEO is like making sure your shop has a clear sign, bright lights, and is easy to find on a map.

In the digital world, SEO works in a similar way for your website.

It’s the practice of optimising your website to rank higher in search engine results pages (SERPs) for relevant keywords that your target audience is searching for.

By optimising things like content, website structure, and user experience, SEO helps search engines understand your website better and increases the chances of potential customers finding you online.

Analysing SEO results involves looking at several key metrics to understand your website’s performance in search engines.

Here are some important factors:

  • Keyword Ranking:This shows where your website appears in search results for specific keywords.
  • Organic Traffic:This refers to the number of visitors who come to your website from search engines.
  • Backlinks:These are links from other websites to yours, and they act as a vote of confidence in your website’s authority.
  • Website Speed:Fast loading times are crucial for user experience and SEO ranking.
  • Mobile friendliness:With most searches now happening on mobile devices, a website that is easy to navigate on a phone is essential.

By analysing these metrics and comparing them to your competitors, you can identify areas for improvement and track the success of your SEO efforts over time.

An SEO analysis is a comprehensive evaluation of your website’s health and search engine optimisation.

It goes beyond just looking at rankings and delves deeper into the technical aspects and content of your website.

A good SEO analysis will typically cover:

  • On-page SEO: This looks at the content and structure of your website’s pages.
  • Technical SEO: This checks if search engines can easily crawl and index your website.
  • Off-page SEO: This analyses your website’s backlink profile and online reputation.

Yes. An SEO audit is like a roadmap for improving your website’s visibility and attracting more organic traffic.

Here’s why it’s worth it:

  • Uncover Hidden Issues: An audit identifies technical problems and areas for improvement you might not have noticed.
  • Data-Driven Insights: You’ll get a clear picture of your current SEO performance and valuable data to make informed decisions.
  • Competitive Edge: Understand how you stack up against competitors and develop strategies to outrank them.
  • Long-Term Benefits: Investing in SEO can lead to sustained growth in organic traffic and brand awareness.

Auditing content for SEO involves analysing various aspects of your website’s text and content.

Here are some key things to look for:

 

  • Keyword Relevance: Does your content targets keywords relevant to your target audience and industry?
  • Content Quality: Is your content informative, well-written, and engaging for readers?
  • Content Freshness: Is your website updated with fresh content regularly?
  • Content Structure: Is your content well organised with proper headings, subheadings, and bullet points?

By optimising your content for these factors, you can improve its search engine ranking and user experience.

Several SEO audit tools are available online, both free and paid.

However, these tools can only provide a basic overview.

While they’re a good starting point, a professional SEO audit conducted by human experts will delve deeper into the complexities of your website and provide a more comprehensive analysis and actionable insights.

The cost of an SEO audit in Australia can vary depending on several factors, but here’s a general range to give you an idea:

  • Basic Website Audit (Free – $250): This might be offered for free by some companies or at a low cost. It typically provides a high-level overview of your website’s health and basic SEO issues.
  • Standard SEO Audit ($500 – $2,000): This is the most common option, offering a more in-depth analysis of your website’s on-page SEO, technical SEO, and backlink profile. It will identify key areas for improvement and provide actionable recommendations.
  • Comprehensive SEO Audit ($2,000+): This is a deep dive into your website’s SEO, including competitor analysis, keyword research strategy, and a detailed plan for optimisation. This option is ideal for larger websites or businesses with complex SEO needs.

Important Note:

When considering an SEO audit, it’s crucial to look beyond just the price tag. 

Focus on the experience and expertise of the SEO agency and the value they can deliver.

A high-quality audit will provide actionable insights and a clear roadmap for improving your website’s SEO performance, ultimately leading to increased organic traffic and business growth.

Get a Free Consultation!

Many Australian SEO companies offer free consultations where they can analyse your website and give you a more precise estimate for a customised SEO audit.

This is a great way to understand your website’s specific needs and get a feel for the agency’s approach to SEO.

While some companies might offer limited “free” SEO audits, a truly in-depth and valuable SEO audit typically won’t be completely free.

However, many SEO agencies offer free consultations where they can analyse your website and give you an overview of its SEO health, along with a quote for a more comprehensive audit.

Get Your Free Customised SEO Analysis!

Boost Your Organic Traffic