The main purpose of your website is to gain potential customer attention. You can turn your website into a cash generating machine by making every second count and playing to your hardcore strengths. We suggest 11 ways to fix the problems with your website to increase user engagement and drive more traffic. You can use your website to convert website visitors into sale leads by creating valuable content that everyone enjoys and by making your website the focal point of information in your respective industry.
1. Unnecessary and Poor Quality Images
Flooding your website with unnecessary images won’t attract users. It will make your website cluttered and disorganised. Get rid of the cheap images and don’t settle for anything less than the best. If you uploaded an image in the past and you wish to improve its quality, delete it from your website and upload the file again. Low quality images are not only unpleasant to view. They also make visitors feel you are an amateur. Images are not only pretty toppings. They are a marketing tool that enrich the website’s content and create confidence for the visitors that your sight is not a hoax.
2. Old and Redundant Information
The products and services you offer must be in sync with current regulations. You need to update your website continuously to effectively communicate the benefits and unique differentiation of your product. You can even hire a freelance blogger to write for you if possible. Outdated information can annoy and confuse customers. Websites play a key role in disseminating information, provided the data is updated periodically.
3. Bad Search Engine Optimisation
Bad SEO techniques can hurt your website and be a complete waste of time. Google will crack down on the links on your website that are irrelevant to the website’s theme. It will tighten the penalties and be harder and swifter on those who appear on guest blogs. You should avoid keyword stuffing to optimise your copy, accepting low quality guests posts, cloaking the real destination of a link and having a slow or unavailable website.
4. No Motivating Calls to Action
You obviously don’t want your website visitors to take no action and leave. You need to use this opportunity to at least get their basic information to follow up and eventually sell. Provide a free consultation or offer a great deal. Who doesn’t like free stuff, after all? Remember to ask for your visitors’ contact information so your sales team can follow up. Try to create a guided path for your website visitors, so they will become your customers before you know it.
5. Forcing Users to Sign Up First
Forcing a user to sign up first can provide you a bulky mailing list but there is no point of doing so if the user is not interested. Make each visitor count and do not force your users to do something they aren’t comfortable with. Many people are afraid to divulge personal information in fear of receiving spam.
6. No Mobile Optimisation
Without a website that is specifically optimised for mobile devices, you might be losing customers. Smartphones make it easier for people to research and make purchases on the go. People will access the website through a mobile device with different needs than they would from a desktop device. Customers are also impatient with websites that are not designed for mobile. Use whatever you learn to fine tune your mobile strategy over time.
7. Delayed Loading Times
When a person lands on your website for the first time, you only have a few seconds to capture their attention to convince them to hang around. A sluggish website is a hassle for repeat customers and visitors and will most certainly lead to losing customers and subscribers. Most studies have confirmed that users only wait for a couple of seconds for a website to load before they click away, especially if they have been directed there from another site.
Not only this, but Google has now included website loading speed in its ranking algorithm. This means a website’s speed affects its SEO, so if a website is slow, you are not only losing visitors out of impatience, but you are also losing them by having poor rankings in search engines.
8. Bad Color Coordination
The most evident bad website designs are a result of colour selection. Your choice of colour will either decrease your bounce rate or cause visitors to flee at an alarming rate. Colour can be the life of your website. Colours that occur in nature may be the most successful basis for your website’s colour scheme. Unnatural colour used in conjunction with a natural colour scheme will be more pleasing to the eye.
9. Bad Customer Reviews
No matter how large or how small, the feedback you gather from your reviews should be shared throughout your business. Beyond ensuring everyone is on the same page to prevent future problems, let your entire team know excellent customer experience is your highest priority. The first step to eliminate a negative review is publicly acknowledging your mistake even if you don’t feel you have made one and apologising. Resist the temptation to pick an argument or try to justify things didn’t really happen the way the reviewer says because it’s not going to do you any good.
10. Bad User Experience
Make sure your website is compatible with all browsers. Inaccessibility affects your sales depending on how inaccessible you are visitors find the website impossible to use and go elsewhere. It can actually prevent search engines from indexing it, giving a higher amount of potential loss of sales.
11. Audio or Video Auto Plays
Auto playing audio or video page can irritate any user. At worst, the site becomes unusable for people who have to listen to their screen reader software and cannot continue browsing the page until the clip has finished loading and playing.
To understand the frustration screen reader users face, think of the interruption caused by advertising superimposition that obstruct what you are trying to read where you can only continue once you have found and clicked on the close button. Except that the overlay is covering the entire page, has a transparent background so words are overlapping each other, and the close button only appears once you have read the text.