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Blog posts
  • 11 Reasons Why Your Website Doesn’t Sell

    The main purpose of your website is to gain potential customer attention. You can turn your website into a cash generating machine by making every second count and playing to your hardcore strengths. We suggest 11 ways to fix the problems with your website to increase user engagement and drive more traffic. You can use your website to convert website visitors into sale leads by creating valuable content that everyone enjoys and by making your website the focal point of information in your respective industry. 1 Unnecessary and Poor Quality Images ​Flooding your website with unnecessary images won't attract users. It will make your website cluttered and disorganised. Get rid of the cheap images and don't settle for anything less than the best. If you uploaded an image in the past and you wish to improve its quality, delete it from your website and upload the file again. Low quality images are not only unpleasant to view. They also make visitors feel you are an amateur. Images are not only pretty toppings. They are a marketing tool that enrich the website's content and create confidence for the visitors that your sight is not a hoax. 2 Old and Redundant Information The products and services you offer must be in sync with current regulations. You need to update your website continuously to effectively communicate the benefits and unique differentiation of your product. You can even hire a freelance blogger to write for you if possible. Outdated information can annoy and confuse customers. Websites play a key role in disseminating information, provided the data is updated periodically. 3 Bad Search Engine Optimisation Bad SEO techniques can hurt your website and be a complete waste of time. Google will crack down on the links on your website that are irrelevant to the website's theme. It will tighten the penalties and be harder and swifter on those who appear on guest blogs. You should avoid keyword stuffing to optimise your copy, accepting low quality guests posts, cloaking the real destination of a link and having a slow or unavailable website. 3 No Motivating Calls to Action You obviously don't want your website visitors to take no action and leave. You need to use this opportunity to at least get their basic information to follow up and eventually sell. Provide a free consultation or offer a great deal. Who doesn't like free stuff, after all? Remember to ask for your visitors' contact information so your sales team can follow up. Try to create a guided path for your website visitors, so they will become your customers before you know it. 4 Forcing Users to Sign Up First Forcing a user to sign up first can provide you a bulky mailing list but there is no point of doing so if the user is not interested. Make each visitor count and do not force your users to do something they aren't comfortable with. Many people are afraid to divulge personal information in fear of receiving spam. 5 No Mobile Optimisation Without a website that is specifically optimised for mobile devices, you might be losing customers. Smartphones make it easier for people to research and make purchases on the go. People will access the website through a mobile device with different needs than they would from a desktop device. Customers are also impatient with websites that are not designed for mobile. Use whatever you learn to fine tune your mobile strategy over time. 6 Delayed Loading Times When a person lands on your website for the first time, you only have a few seconds to capture their attention to convince them to hang around. A sluggish website is a hassle for repeat customers and visitors and will most certainly lead to losing customers and subscribers. Most studies have confirmed that users only wait for a couple of seconds for a website to load before they click away, especially if they have been directed there from another site.Not only this, but Google has now included website loading speed in its ranking algorithm. This means a website's speed affects its SEO, so if a website is slow, you are not only losing visitors out of impatience, but you are also losing them by having poor rankings in search engines. 7 Bad Color Coordination The most evident bad website designs are a result of colour selection. Your choice of colour will either decrease your bounce rate or cause visitors to flee at an alarming rate. Colour can be the life of your website. Colours that occur in nature may be the most successful basis for your website's colour scheme. Unnatural colour used in conjunction with a natural colour scheme will be more pleasing to the eye. 8 Bad Customer Reviews No matter how large or how small, the feedback you gather from your reviews should be shared throughout your business. Beyond ensuring everyone is on the same page to prevent future problems, let your entire team know excellent customer experience is your highest priority. The first step to eliminate a negative review is publicly acknowledging your mistake even if you don't feel you have made one and apologising. Resist the temptation to pick an argument or try to justify things didn't really happen the way the reviewer says because it's not going to do you any good. 9 Bad User Experience Make sure your website is compatible with all browsers. Inaccessibility affects your sales depending on how inaccessible you are visitors find the website impossible to use and go elsewhere. It can actually prevent search engines from indexing it, giving a higher amount of potential loss of sales. 10 Audio or Video Auto Plays Auto playing audio or video page can irritate any user. At worst, the site becomes unusable for people who have to listen to their screen reader software and cannot continue browsing the page until the clip has finished loading and playing.To understand the frustration screen reader users face, think of the interruption caused by advertising superimposition that obstruct what you are trying to read where you can only continue once you have found and clicked on the close button. Except that the overlay is covering the entire page, has a transparent background so words are overlapping each other, and the close button only appears once you have read the text. 

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  • 10 Questions to Ask When Hiring A SEO Consultant

    ​With business owners being super busy in running business operations, hiring an SEO consultant has become a must. Before hiring one for your business, you need to ask a few questions to ensure you are making the right choice. After all, search engines are now stricter than ever when it comes to SEO. To be a frontrunner in online marketing and to convert your leads into sales, you need to hire the right person for your website's search engine optimisation (SEO) who can drive qualified traffic to your website and understands the constantly changing nature of SEO.We list ten important questions that will help you decide if a consultant is worth your money or not: 1 What Is Your Experience In Practicing SEO? Consider asking what the consultant did before becoming an SEO consultant to see what kind of continuity he or she displays in terms of career choices. It goes without saying that you should only hire a consultant who is reliable and reputable. Ask your consultant to share information about previous projects and clients. These references can help you judge how effective the candidate is, as well as verify that the person is experienced in SEO. 2 How Will You Improve My Search Engine Rankings? Stay away from SEO consultants who fail to freely discuss their SEO methods in detail. You need to ask questions to ensure the consultant is up to the task and confident about delivering results. Enquire about the timeframe within which they can deliver the results. They should explain the plan they would use to drive up your website's search engine ranking as well as estimate how long it could realistically take to achieve the SEO campaign goals you agree on.Ask the candidate for an initial technical review of your website to point out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide "on page" optimisation and off page SEO strategies. 3 Can You Assure Me Getting My Product And Services On The First Page Of Google's Search Results In One Week? SEO takes time and investment and cannot be done in a hurry. If a candidate promises to bump up your site in a few days' time it's better to show him the door immediately because they may be practicing black SEO techniques. The danger bell in your mind should start ringing out loud if a candidate claims to have direct contacts with Yahoo, Google or Bing because priority search results ranking require hard work, patience and investment. 4 How Do You Approach SEO? Which Link Building Strategy Do You Employ? You have to enquire about the approach the professional will take towards the SEO of your company's website. Keep in mind the wrong approach could hurt your online presence. A pertinent question here is asking about the link building strategies they use. Make sure you select an agency that follows a strategy which is focused on long-term results. There are numerous ways they might be doing this, including: Writing guest posts for popular blog sites to drive traffic Bolstering your presence on social media Using ads and online forums to gain more backlinks Identifying influencers in your niche and partnering with them to get results You might come across a few consultants who promise great results but the methods they use are wrong, such as buying links, publishing press releases without any SEO considerations and getting empty or broken links to your website. 5 How Do You Measure The Success Of Your SEO Campaigns? The simplest and most effective way to measure the performance of your SEO campaign is using Google Analytics. Any SEO consultant worth their salt know how to use Analytics to determine the volume of traffic your website is attracting and whether or not they are being converted. So, it is a good idea to ask the SEO consultants you are interviewing about the methods and metrics they will be using to determine the success (or failure) of the SEO campaign they design and run for your business. Keep in mind, hundreds of thousands of dollars could go down the drain if the performance of your SEO campaign isn't being measured. 6 Do You Guarantee Following the Webmaster Guidelines Laid Down By Search Engines When Working on My Project? Again, this one is a no-brainer. The consultant you hire should not only be familiar with the webmaster guidelines and best practices as defined by Google and other search engines but also guarantee that they will follow them to the letter. This includes complete abstinence from using spam content or hidden text links. 7 What Is Your Know How About the Recent Google Algorithm Update? It goes without saying that most SEO companies are well versed regarding the Penguin and Panda updates Google made to its search algorithm. Still, it doesn't hurt to ask the consultant whether they are familiar with DMCA penalties, Exact Match Domain Update and Link Warnings, etc. 8 How Can I Get In Touch With You? You need to ask the agency the modes of communication through which you can get in touch with them, i.e. Skype, email or call. Moreover, make it clear from the outset how often the consultant is going to update you. 9 What Are Your Terms And Conditions Regarding Remuneration? You need to know the payment terms and conditions before hiring a consultant. Paying per project a popular method in but the cost may vary based on the requirements of your particular project. 10 What Happens When We Decide To Discontinue? You are entitled to maintain the ownership of all of the optimized web content you paid the consultant for even after your contract expires.Make sure the contract states that when you part ways, consultants will not change or remove any of the content they added, modified or optimized on your behalf. You also should ask consultants about any termination fees or any other charges at the end of the contract. 

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  • The Importance of Web Hosting For SEO

    ​The importance of web hosting for SEO can never go unnoticed. The success of a company is directly associated with the volume of traffic it generates on its website. People these days are impatient. They don't wait more than a couple of seconds for a webpage to load. They will avoid linking your website to their social media channels due to the slow load time, thus leading to you lose major business.By choosing the wrong service provider, you can not only have a negative impact on your income but you can also face security and malware attacks. This can be a major problem if you are providing an online service to the user and storing user data. A poor web hosting plan can cause an extreme susceptibility to the website and may cause trespassers to access your website's protected storage data. Some hosting providers flood their servers completely to make maximum money, reducing the overall quality of the website resulting in poor user experience. You can't control your web hosting provider but what you can do is choose a reliable, fast and reputed web hosting service provider. Cheap web hosting providers may offer you a low price, but they are mostly unreliable and will give a relatively slow performance. A poor web hosting provider generates a poor SEO ranking. There a couple of other things you can do to increase the speed of your website, like optimizing the databases, not using video on auto play, caching static content and compressing images.Search engines don't appreciate poor performing websites and they believe websites with poor performance deserve less encouragement in search results. People often don't correlate their web hosting provider and SEO but we list some of the factors here which will clearly illustrate that website performance and speed have a direct impact on your SEO procedures and practices. Page Loading Time The page load time and the bounce rate are directly proportional. Your conversion rates are severely hurt by slow page load times. Page load times depend on server and development. Make sure the quality code is the topmost priority of your developer at every stage of website development and updating. Search engines have started using modern machine algorithms to detect which websites offer good experience. If your website is slow to load in the SERP's (Search Engine Results Page), the search engine will push it down since they are responsible for providing the user with quality experience only. Search engines are elusive about the factors that comprise their algorithms but in 2010, Google plainly mentioned page loading time as a key SEO metric. The strength of a server is determined by how quickly they generate web pages and process databases. If you are sure that everything is perfect at your end and your website is still not being loaded in two seconds, it's time to talk to your web hosting provider. Location of the Server The location of the server is of key importance, especially when the websites have a generic Top level domain (TLD), such as .com, .net or .gov, and when the webmaster has not enabled the Geographic Targeting Feature by Google. The servers should be located in a matching locality in case any technical difficulty arises. In some cases, the company may have no absolute connection with the location of the data centre but may achieve high rankings for highly competitive keywords for the same location. If you want to target your local audience, using the native language and content of your country will surely give a boost to your website ranking. Make sure you think about the location before hiring a web hosting provider. You don't want your SEO efforts to go to waste by optimising a website that cannot reach its potential. Uptime and Downtime of the Servers The search engine tries uninformed access to your website several times in a day to check if your website is up and running. If your webpage is inaccessible due to a server problem, you can expect your ranking to go down. Search engines avoid displaying dead results to maintain their credibility. Search engines monitor a website's uptime and performance before referring it to their users. You have to prove yourself knowledgeable, professional and responsible in view of the search engines to maintain your ranking. Some search engines, like Google, have recently started overlooking temporary downtime but longer downtimes can gravely affect your ranking as they do not let the crawlers reach it. Remember, once your website is gone from the index, it's going to take massive hard work to get it back to its previous ranking. The best hosting provider will keep you updated about your site's status. You can find everything, from uptime to suspicious logins, through these notifications. However, to be honest, downtime is inevitable but make sure your hosting provider guarantees at least 99.9% uptime. Avoid Shared Hosting The best solution to minimise page load time is to choose a dedicated server but if it is out of your budget, you can choose a Virtual Private Network (VPN) in which the service provider delivers dedicated resources with certain restrictions. This is a middle ground between dedicated and shared servers. In shared hosting, you share the server with many other websites. In case if any one of them attracts more traffic than the normal level, you are going to suffer the consequences with a super slow loading time. If your budget can fit in shared servers only, make sure your web hosting provider is good at managing the servers and doesn't punish you with frequent errors or crashes, which will drive visitors away. The 'Optimise Your Website' Feature Since optimisation has become the lifeline of website traffic and conversions, many of the web hosting companies now provides the extra benefit of proper optimisation so that your website is not penalised for small errors that are easily fixable. However, they cannot be compared to the techniques of an experienced Search Engine Optimiser.

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