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  • Complete Migration Guide for Windows Server 2003

    Complete Migration Guide for Windows Server 2003 Did you know that Microsoft Windows XP is still running on more than 20% of PCs around the world, which is the second highest by any operating system? Windows server 2003 is also one of the most popularly used operating systems, specifically for powering millions of servers worldwide. When Microsoft ended support for Windows XP, it is no surprise that Microsoft has announced that they are ending support for Windows Server 2003 on July 14 2015. This move from Microsoft has forced millions of servers running Windows 2003 to migrate to the latest versions of server operating systems. Microsoft will not release any patch after June 14 2015, which means that businesses running Windows Server 2003 for their servers will face serious security concerns. It is highly recommended that you migrate your servers to more secure operating systems before June 14 2015. Migration Options If you have made a decision to migrate your servers from Windows Server 2003 to the any other version, you need to understand what options you have. Mentioned below are three of the best options you have available, which you will have to choose from to ensure you experience no complications in the long run: 1.Transfer the roles and services of the old server to a new server. 2.Update the operating system without changing the hardware 3.Take advantage of cloud computing and load all your services on the cloud. New Hardware and New Operating System If you have the resource, it is better to buy a new server and install the latest version of any server operating system. This will not only give a significant boost in performance, but can also minimize the risk of hardware failure. Furthermore, the latest version of a good operating system gives you an option to run a host of applications both old and new on your server. New Operating System on Existing Hardware If you want a quick fix, hassle free solution, installing the latest version of an operating system such as Windows Server 2012 on your existing hardware is also a smart and hassle free option. Do not forget to transfer the roles, file permissions, and important applications on the new server. This option saves you from buying new hardware, which will increase your expenses. It is also a good choice for those who do not have enough resources to buy new server hardware. Switching to Cloud With the rise of cloud-based services, you can also use cloud platforms to load all your services, especially if you are moving your servers to a hosted environment. This migration requires some technical expertise to be executed successfully. Therefore, it is important that you hire software experts who can do this for you. Step By Step Approach Migrating your server from Windows Server 2003 to a newer operating system is a systematic process. Here are some steps that are required for the migration. Planning Identifying needs Important risk factors Target Implementation To succeed in today's rapidly changing business world, you need to keep up with this competitive environment and the technology that comes with it, always stay one-step ahead of the competition.

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  • Website Speed Optimisation: How to Make your Website Super Fast - Part 2

    How Website Performance Affects your BusinessHow visitors use and experience your website is crucial to optimum website performance. For your website to perform really well, you want it to load super-fast, provide a seamless online browsing and shopping experience, and draw in potential customers who will buy products or services from your business. The main purpose of any e-commerce site is to boost business sales and increase profits both online and offline. So how does poor website performance impact on your business?The website search engine google started to monitor website page load speeds into its search algorithms when they discovered that slow-rendering websites made a huge impact on website traffic. When Google pages experienced a tiny half a second reduction in page load times, they also saw a 20% decrease in internet traffic. Slow websites and sluggish load times turn people off - and away - from your website. This kind of blip in internet traffic figures is pretty inconsequential for internet giants like Google, but if your business is just a baby in the e-commerce world, reduced traffic and unsatisfied internet users could severely impact your bottom line.Poor website performance Vs. Excellent website performanceA recent study into website performance and load speeds looked at the experiences and expectations of online consumers. The study came to the conclusion that poorly performing websites significantly reduce sales and profits, in comparison to excellent website performance which has the ability to quickly increase sales.According to the study, 88% of online shoppers would choose e-commerce websites that deliver speed, high-performance and a user-friendly online retail experience to make them happy when shopping. Conversely, around 50% of online shoppers would leave a website that had a page load speed of 3 seconds or more. Therefore, your business website has 3 seconds or less to impress; if it can't deliver in that time, almost half of your customers are likely to leave without buying or interacting with your business in any way.Linked with this dissatisfaction is the reality that almost 80% of unhappy online customers would never revisit a poorly performing website. Almost half of those asked would have a permanent negative impression of the business and would go on to share their negative opinions with others. That doesn't just mean sharing information on social media with friends and family, that also means they are less likely to visit your retail store in person or recommend your business to friends, family or colleagues.Of course, we're not saying that website optimization is the only factor that influences sales; the level of service you provide and the quality of your product obviously has a huge impact on sales too. But missing out on turning website visitors into customers who actually buy from your online store is a missed opportunity. So, converting visitors into consumers is based on creating a positive customer experience through super-fast page load speed, seamless content loads and quick check-outs. A smooth online buying experience will give customers a pleasant emotional and psychological response to your business, thus boosting customer satisfaction and potential sales opportunities.Does digital marketing help website performance?Digital marketing campaigns will, of course, help to drive traffic to your website and boost brand awareness for your business. Social media marketing, email marketing campaigns, blog content and traditional marketing strategies will get customers interested in your business and may also lead them to buying your products or services. But will marketing campaigns increase conversion rates alone?Indeed, influencing potential customers to enter your brick-and-mortar shop involves advertising and marketing that makes them aware of your business and what you do. When customers have gone to all the trouble to walk into your store, it is more likely that they will make a purchase or come back another day to buy something they've seen in-store. It takes significantly less effort to get online visitors to your e-commerce store (they may find you naturally through search engines or by typing your name into the URL without searching).But the crux of the issue with online retail stores is that as simple as it is to find and click on your website link, it is equally simple for visitors to leave your website if they're not satisfied with its performance. So, if your website is painfully slow, your online visitors are a few clicks away from leaving and never returning.Retail Vs. E-commerceAlthough excellent customer service, choice and quality products are important factors in customer satisfaction for retail stores on the high street, when converting online visitors into purchasers website responsiveness and page load speeds have the biggest impact in online retail stores. E-commerce is about drawing in customers and keeping them there. Pages have to load within the blink of an eye to give customers the appearance of instant access to information otherwise you will lose them to competitors. Marketing might get potential customers to your website, but it's up to you to optimize your website so that they stay on your site and purchase a product or service.Remember, the difference between online stores and traditional brick-and-mortar stores is that you're not physically there to catch customers as they're about to leave your shop. In retail stores you can talk to your customers in person, persuade them to stay and encourage them to buy something. You can dress up your shop-front, promote on-the-spot deals, and build large-scale advertising campaigns. But with so much on offer and so many similar websites available on the web, if you can't catch the attention of your customers within a matter of seconds, you've lost them and any potential sales you would have received. So get optimizing!Website performance & user engagementHow users engage with your business website is linked to how humans store short-term memory and how they think about 'control'. People are unable to store short-term memory beyond a few seconds, which means if your website takes longer than 3 seconds to load, users may have already switched off from your website. Coupled with the fact that web users like to feel in control of their browsing and buying choices, if your website isn't speed optimized that feeling of control will disappear. Thus, the loss of the illusion of control and the loss of customer concentration translates as business inefficiency and incompetence for many online users.For quick and well-performing websites, concentration is maintained and the feeling of control is in place, which creates a cognitive connection between users and your website. Therefore, website owners can use this consumer engagement to influence customers to buy specific products or services, motivate customers to share information about your business and build trust between your business and customer-base.Optimization reduces operational costsE-commerce site Shopzilla reduced page load times to two seconds and as a result slashed their operational spending by half. By overhauling their website and speeding up load times they were able to use hardware to efficiently process large amounts of user requests at a quicker speed than previously. The impact of this optimization was an increase in profits by almost 12%. The e-commerce giant was able to increase web traffic through hardware innovation without increasing operational costs. It's a win-win.A converse example comes from the search engine Bing, who conducted research and found that a two second delay in their search engine queries resulted in losses of 4.3% per online user. Loss of users equals loss of revenue, that's a given.Loyalty is linked to performanceHowever, one of the biggest factors affecting customer engagement is usability. If a new website is very complex and involves a lot of time and energy to learn how to use, customers are less likely to switch from a website they already use and are engaged in. Customer loyalty is tightly linked to load times, responsiveness, website speed and how user-friendly a website is. Therefore, high-performing, speed optimized websites are more likely to have an engaged, loyal customer-base.Not only that, but search engines and crawler robots measure performance by user experience, navigation, page speed and responsiveness which impacts your business' search engine rankings. Here's how search engines judge your website performance:Easy to use and navigate.It contains useful information.Accessible on all devices, operating systems, browsers and locations.Delivers high-quality information and access to products and services with minimal clicks.It is therefore crucial to online business success that you optimize your website's performance, speed, and user experience which will in turn influence customer loyalty, satisfaction and retention.

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  • The Importance of Web Hosting For SEO

    ​The Importance of Web Hosting For SEO The importance of web hosting for SEO can never go unnoticed. The success of a company is directly associated with the volume of traffic it generates on its website. People these days are impatient. They don't wait more than a couple of seconds for a webpage to load. They will avoid linking your website to their social media channels due to the slow load time, thus leading to you lose major business. By choosing the wrong service provider, you can not only have a negative impact on your income but you can also face security and malware attacks. This can be a major problem if you are providing an online service to the user and storing user data. A poor web hosting plan can cause an extreme susceptibility to the website and may cause trespassers to access your website's protected storage data. Some hosting providers flood their servers completely to make maximum money, reducing the overall quality of the website resulting in poor user experience. You can't control your web hosting provider but what you can do is choose a reliable, fast and reputed web hosting service provider. Cheap web hosting providers may offer you a low price, but they are mostly unreliable and will give a relatively slow performance. A poor web hosting provider generates a poor SEO ranking. There a couple of other things you can do to increase the speed of your website, like optimising the databases, not using video on auto play, caching static content and compressing images.Search engines don't appreciate poor performing websites and they believe websites with poor performance deserve less encouragement in search results. People often don't correlate their web hosting provider and SEO but we list some of the factors here which will clearly illustrate that website performance and speed have a direct impact on your SEO procedures and practices. Page Loading Time The page load time and the bounce rate are directly proportional. Your conversion rates are severely hurt by slow page load times. Page load times depend on server and development. Make sure the quality code is the topmost priority of your developer at every stage of website development and updating. Search engines have started using modern machine algorithms to detect which websites offer good experience. If your website is slow to load in the SERP's (Search Engine Results Page), the search engine will push it down since they are responsible for providing the user with quality experience only. Search engines are elusive about the factors that comprise their algorithms but in 2010, Google plainly mentioned page loading time as a key SEO metric. The strength of a server is determined by how quickly they generate web pages and process databases. If you are sure that everything is perfect at your end and your website is still not being loaded in two seconds, it's time to talk to your web hosting provider. Location of the Server The location of the server is of key importance, especially when the websites have a generic Top level domain (TLD), such as .com, .net or .gov, and when the webmaster has not enabled the Geographic Targeting Feature by Google. The servers should be located in a matching locality in case any technical difficulty arises. In some cases, the company may have no absolute connection with the location of the data centre but may achieve high rankings for highly competitive keywords for the same location. If you want to target your local audience, using the native language and content of your country will surely give a boost to your website ranking. Make sure you think about the location before hiring a web hosting provider. You don't want your SEO efforts to go to waste by optimising a website that cannot reach its potential. Uptime and Downtime of the Servers The search engine tries uninformed access to your website several times in a day to check if your website is up and running. If your webpage is inaccessible due to a server problem, you can expect your ranking to go down. Search engines avoid displaying dead results to maintain their credibility. Search engines monitor a website's uptime and performance before referring it to their users. You have to prove yourself knowledgeable, professional and responsible in view of the search engines to maintain your ranking. Some search engines, like Google, have recently started overlooking temporary downtime but longer downtimes can gravely affect your ranking as they do not let the crawlers reach it. Remember, once your website is gone from the index, it's going to take massive hard work to get it back to its previous ranking. The best hosting provider will keep you updated about your site's status. You can find everything, from uptime to suspicious logins, through these notifications. However, to be honest, downtime is inevitable but make sure your hosting provider guarantees at least 99.9% uptime. Avoid Shared Hosting The best solution to minimise page load time is to choose a dedicated server but if it is out of your budget, you can choose a Virtual Private Network (VPN) in which the service provider delivers dedicated resources with certain restrictions. This is a middle ground between dedicated and shared servers. In shared hosting, you share the server with many other websites. In case if any one of them attracts more traffic than the normal level, you are going to suffer the consequences with a super slow loading time. If your budget can fit in shared servers only, make sure your web hosting provider is good at managing the servers and doesn't punish you with frequent errors or crashes, which will drive visitors away. The 'Optimise Your Website' Feature Since optimisation has become the lifeline of website traffic and conversions, many of the web hosting companies now provides the extra benefit of proper optimisation so that your website is not penalised for small errors that are easily fixable. However, they cannot be compared to the techniques of an experienced Search Engine Optimiser.

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  • 11 Reasons Why Your Website Doesn’t Sell

    The main purpose of your website is to gain potential customer attention. You can turn your website into a cash generating machine by making every second count and playing to your hardcore strengths. We suggest 11 ways to fix the problems with your website to increase user engagement and drive more traffic. You can use your website to convert website visitors into sale leads by creating valuable content that everyone enjoys and by making your website the focal point of information in your respective industry. 1. Unnecessary and Poor Quality Images Flooding your website with unnecessary images won't attract users. It will make your website cluttered and disorganised. Get rid of the cheap images and don't settle for anything less than the best. If you uploaded an image in the past and you wish to improve its quality, delete it from your website and upload the file again. Low quality images are not only unpleasant to view. They also make visitors feel you are an amateur. Images are not only pretty toppings. They are a marketing tool that enrich the website's content and create confidence for the visitors that your sight is not a hoax. 2. Old and Redundant Information The products and services you offer must be in sync with current regulations. You need to update your website continuously to effectively communicate the benefits and unique differentiation of your product. You can even hire a freelance blogger to write for you if possible. Outdated information can annoy and confuse customers. Websites play a key role in disseminating information, provided the data is updated periodically. 3. Bad Search Engine Optimisation Bad SEO techniques can hurt your website and be a complete waste of time. Google will crack down on the links on your website that are irrelevant to the website's theme. It will tighten the penalties and be harder and swifter on those who appear on guest blogs. You should avoid keyword stuffing to optimize your copy, accepting low quality guests posts, cloaking the real destination of a link and having a slow or unavailable website. 4. No Motivating Calls to Action You obviously don't want your website visitors to take no action and leave. You need to use this opportunity to at least get their basic information to follow up and eventually sell. Provide a free consultation or offer a great deal. Who doesn't like free stuff, after all? Remember to ask for your visitors' contact information so your sales team can follow up. Try to create a guided path for your website visitors, so they will become your customers before you know it. 5. Forcing Users to Sign Up First Forcing a user to sign up first can provide you a bulky mailing list but there is no point of doing so if the user is not interested. Make each visitor count and do not force your users to do something they aren't comfortable with. Many people are afraid to divulge personal information in fear of receiving spam. 6. No Mobile Optimisation Without a website that is specifically optimised for mobile devices, you might be losing customers. Smartphones make it easier for people to research and make purchases on the go. People will access the website through a mobile device with different needs than they would from a desktop device. Customers are also impatient with websites that are not designed for mobile. Use whatever you learn to fine tune your mobile strategy over time. 7. Delayed Loading Times When a person lands on your website for the first time, you only have a few seconds to capture their attention to convince them to hang around. A sluggish website is a hassle for repeat customers and visitors and will most certainly lead to losing customers and subscribers. Most studies have confirmed that users only wait for a couple of seconds for a website to load before they click away, especially if they have been directed there from another site.Not only this, but Google has now included website loading speed in its ranking algorithm. This means a website's speed affects its SEO, so if a website is slow, you are not only losing visitors out of impatience, but you are also losing them by having poor rankings in search engines. 8. Bad Color Coordination The most evident bad website designs are a result of colour selection. Your choice of colour will either decrease your bounce rate or cause visitors to flee at an alarming rate. Colour can be the life of your website. Colours that occur in nature may be the most successful basis for your website's colour scheme. Unnatural colour used in conjunction with a natural colour scheme will be more pleasing to the eye. 9. Bad Customer Reviews No matter how large or how small, the feedback you gather from your reviews should be shared throughout your business. Beyond ensuring everyone is on the same page to prevent future problems, let your entire team know excellent customer experience is your highest priority. The first step to eliminate a negative review is publicly acknowledging your mistake even if you don't feel you have made one and apologising. Resist the temptation to pick an argument or try to justify things didn't really happen the way the reviewer says because it's not going to do you any good. 10. Bad User Experience Make sure your website is compatible with all browsers. Inaccessibility affects your sales depending on how inaccessible you are visitors find the website impossible to use and go elsewhere. It can actually prevent search engines from indexing it, giving a higher amount of potential loss of sales. 11. Audio or Video Auto Plays Auto playing audio or video page can irritate any user. At worst, the site becomes unusable for people who have to listen to their screen reader software and cannot continue browsing the page until the clip has finished loading and playing.To understand the frustration screen reader users face, think of the interruption caused by advertising superimposition that obstruct what you are trying to read where you can only continue once you have found and clicked on the close button. Except that the overlay is covering the entire page, has a transparent background so words are overlapping each other, and the close button only appears once you have read the text. 

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  • 10 Questions to Ask When Hiring A SEO Consultant

    ​With business owners being super busy in running business operations, hiring an SEO consultant has become a must. Before hiring one for your business, you need to ask a few questions to ensure you are making the right choice. After all, search engines are now stricter than ever when it comes to SEO. To be a frontrunner in online marketing and to convert your leads into sales, you need to hire the right person for your website's search engine optimisation (SEO) who can drive qualified traffic to your website and understands the constantly changing nature of SEO.We list ten important questions that will help you decide if a consultant is worth your money or not:1 What Is Your Experience In Practicing SEO?Consider asking what the consultant did before becoming an SEO consultant to see what kind of continuity he or she displays in terms of career choices. It goes without saying that you should only hire a consultant who is reliable and reputable. Ask your consultant to share information about previous projects and clients. These references can help you judge how effective the candidate is, as well as verify that the person is experienced in SEO.2 How Will You Improve My Search Engine Rankings?Stay away from SEO consultants who fail to freely discuss their SEO methods in detail. You need to ask questions to ensure the consultant is up to the task and confident about delivering results. Enquire about the timeframe within which they can deliver the results. They should explain the plan they would use to drive up your website's search engine ranking as well as estimate how long it could realistically take to achieve the SEO campaign goals you agree on.Ask the candidate for an initial technical review of your website to point out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide "on page" optimisation and off page SEO strategies.3 Can You Assure Me Getting My Product And Services On The First Page Of Google's Search Results In One Week?SEO takes time and investment and cannot be done in a hurry. If a candidate promises to bump up your site in a few days' time it's better to show him the door immediately because they may be practicing black SEO techniques. The danger bell in your mind should start ringing out loud if a candidate claims to have direct contacts with Yahoo, Google or Bing because priority search results ranking require hard work, patience and investment.4 How Do You Approach SEO? Which Link Building Strategy Do You Employ?You have to enquire about the approach the professional will take towards the SEO of your company's website. Keep in mind the wrong approach could hurt your online presence. A pertinent question here is asking about the link building strategies they use. Make sure you select an agency that follows a strategy which is focused on long-term results. There are numerous ways they might be doing this, including:Writing guest posts for popular blog sites to drive trafficBolstering your presence on social mediaUsing ads and online forums to gain more backlinksIdentifying influencers in your niche and partnering with them to get resultsYou might come across a few consultants who promise great results but the methods they use are wrong, such as buying links, publishing press releases without any SEO considerations and getting empty or broken links to your website.5 How Do You Measure The Success Of Your SEO Campaigns?The simplest and most effective way to measure the performance of your SEO campaign is using Google Analytics. Any SEO consultant worth their salt know how to use Analytics to determine the volume of traffic your website is attracting and whether or not they are being converted. So, it is a good idea to ask the SEO consultants you are interviewing about the methods and metrics they will be using to determine the success (or failure) of the SEO campaign they design and run for your business.Keep in mind, hundreds of thousands of dollars could go down the drain if the performance of your SEO campaign isn't being measured.6 Do You Guarantee Following the Webmaster Guidelines Laid Down By Search Engines When Working on My Project?Again, this one is a no-brainer. The consultant you hire should not only be familiar with the webmaster guidelines and best practices as defined by Google and other search engines but also guarantee that they will follow them to the letter. This includes complete abstinence from using spam content or hidden text links.7 What Is Your Know How About the Recent Google Algorithm Update?It goes without saying that most SEO companies are well versed regarding the Penguin and Panda updates Google made to its search algorithm. Still, it doesn't hurt to ask the consultant whether they are familiar with DMCA penalties, Exact Match Domain Update and Link Warnings, etc.8 How Can I Get In Touch With You?You need to ask the agency the modes of communication through which you can get in touch with them, i.e. Skype, email or call. Moreover, make it clear from the outset how often the consultant is going to update you.9 What Are Your Terms And Conditions Regarding Remuneration?You need to know the payment terms and conditions before hiring a consultant. Paying per project a popular method in but the cost may vary based on the requirements of your particular project.10 What Happens When We Decide To Discontinue?You are entitled to maintain the ownership of all of the optimized web content you paid the consultant for even after your contract expires.Make sure the contract states that when you part ways, consultants will not change or remove any of the content they added, modified or optimized on your behalf. You also should ask consultants about any termination fees or any other charges at the end of the contract.

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  • Website Speed Optimisation: How to Make your Website Super Fast - Part 1

    Website Speed Optimisation: How to Make your Website Super FastContent and page loading time and speed are two important factors in website performance optimisation. Technologically-superior website design will allow for speedy page loading, quick movement between sections and pages, and will load super-fast when customers first press enter in the URL bar or click on that link to your site. Any modern, professional online business requires a smooth and speedy website in order to be truly successful. Think about it – if a customer enters your site and experiences painfully slow loading times, it's very likely that they will become frustrated enough to leave your website for one of your competitors. Customers leaving your business website in droves is a sure-fire way to kill your online sales and profits.This article is the first in a series of six, designed to give you helpful tips on improving website speed optimisation. We know how crucial fast-loading, fluid websites are to customer retention rates, conversion rates and satisfaction. We also know that improving your website's speed is one of the most affordable ways to get a return on your investment .i.e. that stylish website or online store you just had designed and created: you spent a lot of time, money and energy on your business website – the aim of that website is to make you profit. Speed definitely sells!What is Website Speed Optimisation?Website speed usually means the time it takes web pages or media content to download from the website's server and then display on the visitor's web browser. Website speed optimisation is a way to use techniques and technologies to ensure your website pages load quickly in an effort to maximise conversion rates, visitor retention and engagement, and to ultimately boost sales via your website. A recent study by the Aberdeen Group found that immediate website load allows for maximum conversion rates, but for every one second delay in website load speeds, customer satisfaction can lower by as much as 16%. The number of page views would decrease by 11% and website conversion rates by 7%. If website load times increase to minutes rather than seconds, these figures will only increase.Website speed is based on a number of aspects that impact on user experience and website performance, including:What do users see while the requested materials and HTML content is loading to the browser?How long does it take the browser to respond to website page load requests?How does the website respond to different browsers and devices?Website performance can therefore impact on your website search engine rankings, considering Google and other search engines use algorithms that monitor user experience, responsiveness, page speed and more.Many web developers and designers often overlook website page load times when designing new websites. However, website speed optimisation needs to be implemented at that beginning of any good web development strategy to ensure it is at the top of the agenda. Since page load times and speedy movement between pages and content is so crucial to conversion rates and customer satisfaction, your business really can't afford to not think about website optimisation from the very start. Although changes to plug-ins, widgets, server side scripts and image alterations may have an impact on page load time, page speed really needs to be addressed as your developer builds your website.What does slow really mean?In the online world, a page load time of more than 1000 milliseconds is too slow. Research by Google has concluded anything slower than the blink of an eye can cause users to search through search engines and websites less.In the early days of the internet in the 1990s, website speeds and page load times were very slow and involved a lot of torturous waiting for pages and content to appear. But new technologies and innovations have allowed communications and digital information to be transmitted at lightning speeds across the internet. Which means that modern online businesses have all the tools and technologies they need to load content instantly; it's just a matter of using these technologies to create websites with built-in speed optimisation and a smooth, fluid user experience.And what if the website isn't fast enough? According to extensive surveys done on the subject, businesses have only five seconds to attract visitors before they give up and leave the website; 1 in 4 users will leave a website if it takes longer than four seconds to load; Almost half of all website visitors would never revisit a slow or badly performing website; mobile users would abandon a mobile website if it took longer than five seconds to render. So, for e-Commerce businesses that rely on online sales and large visitor rates, every one second delay in website load speeds could mount up millions of dollars in losses for those businesses.As an example, Mozilla optimised their page loads speeds by a little over two seconds and discovered that downloads of the Firefox browser rose by more than 10 million a year. Moreover, with every second that website load times increase, businesses also see an increase in conversion rates. Speed and website performance are the biggest factors in keeping visitors on your website.Website Performance: the science behind itThe experts at Google suggest website load times of less than 100 milliseconds make users believe that the page has loaded instantly due to the fact that the visual sensory memory processor in our brains functions in 100 millisecond increments. Websites don't actually have to load in 100 milliseconds; a load time of one second is enough to make visitors feel their web browsing is smooth and uninterrupted. It is only when the website load speed goes beyond one second that users begin to feel frustrated and impatient.What's the solution?The problem with finding information on the internet is that users will often spend a few more minutes on a quick and responsive website that may not be exactly what they are looking for rather than staying with a slow website that contains the exact information they want. Considering the sheer number of websites and information available online, internet users will ultimately find the information they need. So businesses with sluggish websites who can't keep their online users on their site will lose those potential customers to competitors.The simple solution is to reduce the waiting time when loading websites, pages and online content. A quick, responsive and smooth website that offers instant load speeds and a fluid user experience will optimise your website and improve customer satisfaction. The next five articles in our series will give you easy-to-understand tips on improving your website's page load speed. Keep your eyes peeled for the next in our series!

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